Privacy Commitment at Flowers Brockley

Name: FRESH BLOSSOM
Brand: Flowers Brockley
Price: 64.50 GBP
Availability: InStock

Our Privacy Policy Overview

At Flowers Brockley, we value the privacy and security of all our customers. This Privacy Policy explains how we collect, use, store, and protect your personal information in compliance with the General Data Protection Regulation (GDPR). The policy applies to all customers placing orders with Flowers Brockley from Brockley and the surrounding districts.

Data We Collect

We collect a range of personal and transactional data necessary for processing and fulfilling your flower orders. This may include:

Identity Data: Your name, title, and, if required, date of birth for age-restricted gifts.
Contact Data: Billing address, delivery address, telephone number, and order recipient names and addresses.
Transaction Data: Details about payments to and from you, order history, and purchase details.
Technical Data: IP address, browser type, and device identifiers, collected through our website for functionality and security.
Communication Data: Information included in any correspondence with us, such as feedback, queries, or special delivery instructions.

We do not collect or store sensitive personal data (such as health, ethnic origin, or biometric data) as part of our routine services.

Lawful Basis for Processing

We process your personal data on one or more of the following lawful grounds:

Contractual Necessity: To fulfil your orders and deliver our products, we require certain personal and payment data.
Legal Obligation: We may need to process your data to comply with applicable laws, such as VAT or anti-fraud requirements.
Legitimate Interest: To improve our service, monitor for fraud, and handle inquiries, we process data in ways that serve our business interests and do not infringe your rights.
Consent: For marketing communications or promotions, we only use your data if you have specifically consented. You may withdraw consent at any time by contacting us.

How We Use Your Data

Flowers Brockley uses your personal data for the following purposes:

To process and fulfil your flower orders, including preparing invoices, arranging delivery, and handling payments.
To communicate with you about your order, including confirmation notices or queries about delivery details.
To provide customer support and handle any returns or complaints.
To comply with a legal or regulatory obligation, where necessary.
If you have opted in, to send news about our products, events, or offers.
To protect our business, systems, and customers from fraud or security threats.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. Typically, order and contact data is retained for up to seven years in accordance with accounting legislation. Data used for marketing purposes is retained until you withdraw consent or request erasure, whichever occurs first. Once the relevant retention period has expired, your personal data is securely deleted or anonymised.

Data Processors and Recipients

We may share your personal information with trusted third party processors who enable us to operate our business effectively, such as:

Payment Processors: To process your payments securely and efficiently.
Delivery Partners: Couriers or drivers who deliver your orders to the specified addresses.
IT and Website Providers: To host, maintain, and secure our website and systems.
Professional Advisors: For legal, accounting, or other professional services as required.

All third-party service providers are required to respect the security of your personal data and process it only on our instructions. We do not sell or trade customer data to third parties for marketing purposes. Data may be processed outside the United Kingdom only where adequate safeguards, as required by GDPR, are in place.

User Rights Under GDPR

As a customer of Flowers Brockley, you have the following rights regarding your personal data:

Right to Access: You can request a copy of your personal data held by us.
Right to Rectification: You may ask us to correct any inaccurate or incomplete data we hold about you.
Right to Erasure: You may request deletion of your personal data when it is no longer necessary for us to retain it, or where processing is based on consent which you withdraw.
Right to Restriction: You may ask us to restrict certain processing in specific circumstances.
Right to Object: You have the right to object to processing based on legitimate interest or for direct marketing purposes.
Right to Data Portability: Where processing is based on consent or contract and is automated, you may request a copy of your data in a structured, machine-readable format for transmission to another provider.
Right to Withdraw Consent: Where processing is based on your consent, you can withdraw this at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority if you are not satisfied with our response to your data privacy concerns.

How We Keep Your Data Secure

We implement robust technical and organisational security measures to safeguard your personal information from unauthorised access, disclosure, loss, or destruction. Our website uses encryption protocols for payment and contact data transmission, and access to personal data is limited to employees or third-party providers on a need-to-know basis. Staff undergo regular training in data protection best practices.

Policy Scope and Updates

This Privacy Policy applies to all individuals placing orders with Flowers Brockley from Brockley and its surrounding districts. It does not extend to third-party websites accessed via our website.

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our data processing practices. Significant updates will be communicated to customers where appropriate. We encourage you to review this policy periodically to remain informed about how we protect your personal data.

Contacting Us About Your Data

If you have any queries or requests regarding your personal information or wish to exercise your GDPR rights, you can reach out to us using the details provided on our website or in your order confirmation. We are committed to responding to all data-related requests promptly and transparently.

Thank you for trusting Flowers Brockley with your personal information.